Aeromexico Reduces Localization Turbulence With Clearly Local
Our Client
Aeromexico is Mexico’s national flag carrier and one of Latin America’s most recognized airlines, connecting passengers across the Americas, Europe, and Asia. In recent years, the airline has undergone a period of rapid growth, expanding routes, modernizing its fleet, and investing heavily in digital channels to support a growing international customer base.
As Aeromexico entered new markets, most notably South Korea, the need for accurate and well-managed multilingual content became increasingly visible. International customers relied on translated content across the website, mobile app, and booking platforms, while internal teams—without a dedicated localization function—were stretched managing content in multiple languages. Much of the English copy was written by non‑native speakers and required refinement, while Asian‑market languages demanded a more structured, scalable workflow.
To support this expansion without slowing momentum, Aeromexico needed a partner that could combine linguistic quality with technical reliability. In 2024, Clearly Local became that partner. What began as a focused localization project quickly evolved into a long‑term collaboration—helping Aeromexico accelerate updates, improve customer‑facing content, and reduce the internal burden of managing global localization.
The Evolving Needs of Aeromexico
The first inflection point came in late 2024 when Aeromexico prepared to launch its ecommerce storefront for South Korea. To do this properly, the airline needed its entire website localized into Korean. The scale was significant—around 250,000 words—but the timeline was shorter. Their previous process relied on manual extraction from Drupal and manual reinsertion of translated text, which slowed down releases and created room for error.
As the Korean project progressed, new needs emerged. The mobile app—the primary customer touchpoint—was being rebuilt, and the English UI required review to ensure clarity and consistency. Aeromexico’s internal teams produced English content, but as non-native speakers, they wanted support polishing the language for international users.
Other challenges surfaced along the way. Some English files still contained Spanish phrases from internal drafting. Various teams inside Aeromexico requested localization support, but without consistent internal processes. Clearly Local stepped in to help navigate these complexities, serving not just as a translation provider but as an external localization function the airline could rely on.
Why Aeromexico Chose to Partner With Clearly Local
Aeromexico first engaged Clearly Local for their Korean market launch due to 3 important practical reasons:
Efficient, high-quality localization at scale.
Aeromexico needed high-quality localization delivered efficiently, without adding complexity to internal workflows. Clearly Local’s streamlined approach balanced quality, speed, and cost—making rapid international launches possible.
Deep workflow automation and technology expertise
Clearly Local went beyond translation delivery by integrating our TMS platform and custom tech solutions directly with Aeromexico’s CMS, reducing manual work with end-to-end workflow automation.
Professionalism and trust
From the earliest stages of the partnership, Aeromexico saw that clearly defined processes, transparent communication, and thoughtful guidance were part of every project.
These early impressions laid the groundwork for an ongoing partnership. Once the Korean site launched successfully, Aeromexico continued assigning new work because they felt confident the Clearly Local team would deliver the same consistent quality.
How the Partnership Deepened Over Time
The collaboration began with Korean website localization but soon grew beyond that first scope.
UI content audits and improvements
After seeing the reliability of the Korean localization work, Aeromexico requested content review for its mobile app platform. Clearly Local audited and polished the English UI copy of Aeromexico’s new app—much of it drafted by non-native speakers—to ensure natural, consistent language for international users.
Spanish-to-Korean translation support
Some Aeromexico content originated in Spanish rather than English. Clearly Local stepped in to manage Spanish-to-Korean translation as well, ensuring alignment across languages.
Style guide development and linguistic resource
To help Aeromexico establish long-term consistency, Clearly Local created an English style guide, along with terminology resources reviewed and approved by Aeromexico’s UX writing team.
Product testing and LQA
To help Aeromexico establish long-term consistency, Clearly Local created an English style guide, along with terminology resources reviewed and approved by Aeromexico’s UX writing team.
Throughout the relationship, Clearly Local adapted to Aeromexico’s internal structure, which included multiple teams, shifting points of contact, and limited localization expertise. Instead of treating this as a challenge, Clearly Local acted as an extension of their staff, offering guidance, helping structure workflows, and filling the gaps where an in–house team would normally sit.
The Cumulative Impact
The value of the partnership came from the steady accumulation of improvements:
Faster time
to market
Automated workflows reduced manual steps and allowed Aeromexico to update their international websites far more quickly than before.
Greater internal clarity and alignment
With style guides, terminology management, and LQA processes in place, Aeromexico gained a structure they previously lacked.
Higher content quality across languages
From refined English copy to consistent Korean translations, customer-facing content became clearer and more user-friendly.
Confidence in multilingual releases
With Clearly Local managing translation and quality checks, Aeromexico’s teams could focus on product development rather than chasing errors or fixing language issues.
A Partnership Built for Ongoing Growth
Through its collaboration with Clearly Local, Aeromexico established more than a localization workflow—it built a dependable partnership that could scale alongside its international ambitions. From technical integration and source content audits to multilingual delivery and quality assurance, Clearly Local supported Aeromexico at every stage of its global expansion with consistency and care.
The continued collaboration reflects the trust built through reliable execution, transparent communication, and a shared focus on long‑term success. With a strong localization foundation in place, Aeromexico is well positioned to move faster, maintain quality across markets, and confidently support customers around the world as its digital ecosystem continues to evolve.
Explore how we support long-term global expansion
If your company is growing internationally and wants a partner who understands both the technical and human sides of localization, Clearly Local is here to help.