Initially, localization was limited to basic app UI string translation through a third-party platform. However, as QuVideo’s global presence expanded, the demand for comprehensive localized content surged.
Recognizing the importance of localization, QuVideo established an internal team in 2020 to enhance localization standards and manage quality across key markets.
In addition to building an in-house team, QuVideo sought a third-party localization provider capable of offering translation services and support in augmenting the in-house team with localization talent.
Despite QuVideo’s robust toolset, the challenge of localizing their sophisticated software for a global audience was formidable. The initial localization process, limited to app UI string translations, was managed via a third-party platform. This approach soon proved inadequate for QuVideo’s expanding global footprint, especially as they aimed to make their advanced features accessible to users worldwide.
Recognizing the need for a more integrated localization strategy, QuVideo partnered with Clearly Local, seeking a strategic collaboration to scale its localization efforts efficiently and uphold its commitment to excellence in every market.
Clearly Local’s strategy for QuVideo was meticulously crafted to meet their distinct needs, emphasizing our proficiency in high-quality localization and our unique talent recommendation service consisting of finding the best localization expert to join Quvideo Localization Team, The service set us apart from other LSPs, we have identified the right talent, onboarding him under our wings for a few months before having the localization expert becoming Quvideo’s employee.
Our commitment to professional excellence, efficient workflows, and real-time communication was complemented by our ability to connect QuVideo with specialized localization talent, ensuring their diverse range of video editing tools was localized with precision and cultural sensitivity.
This approach, underpinned by our extensive network of resources and continuous, constructive dialogue, was designed to seamlessly align with QuVideo’s dynamic and evolving localization requirements, enhancing their global user experience.
A significant hurdle was the rapid translation of app strings into 67 languages for a key product, a task beyond the scope of QuVideo’s internal capabilities. Clearly Local’s solution involved an agile management approach that facilitated swift, accurate translations and effective communication with translators, ensuring quality and speed surpassing the service level provided by the top 10 ranked global LSPs.
With Clearly Local’s support, KuCoin saw remarkable improvements:
Saved two hours of in-house project management time daily.
Content localization time was reduced from 72 hours to 24-48 hours.
Understood budget requirements and designed a solution to meet them.
Clearly Local’s R&D Team built a custom connector from scratch, enabling KuCoin to convert tasks in their Lokalise TMS into corresponding projects and jobs in the Phrase TMS, which offers a more robust and complete workflow management for the LSP.
Language quality score increased by 20%.
The collaboration with Clearly Local yielded remarkable improvements in QuVideo’s localization efforts:
Our streamlined project setup and communication enhanced operational efficiency.
Our rigorous quality assurance process significantly decreased errors and reworks.
Our competitive pricing and strategic resource allocation resulted in substantial cost reductions for QuVideo.
Our commitment to prompt delivery drastically cut down project completion times.
To learn more about our services and how we can help your business reach global markets effectively and efficiently, email us at info@clearlyloc.com or leave us a message and we will get back to you immediately.
