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Finding the Right Words Helped a Dating App Find Greater Success

FINDING THE RIGHT WORDS HELPED A DATING APP FIND GREATER SUCCESS 2

If you’ve used dating apps or seen those viral screenshots of them, you know how messages can determine whether sparks fly or just fizzle out. In the background, an equally important relationship is also being built on words: the relationship between the app and the user. Last year, a China-based dating app partnered with Clearly […]