Does Your Content Say “Good User Experience” in Every Language?
You know your multilingual content is good — it’s consistent, accurate, and error-free. You followed a professional localization process, from kickoff meetings to defining standards to linguistic testing. You’ve launched in multiple regions, and customers are showing interest. But something is missing. Your brand’s CR (or CAR, CCR, RPR, or whatever sales KPI you’ve chosen) isn’t […]
What is the strategic impact of Localization?
Despite its positive impact for global businesses, localization often comes in many organizations at the end of the process whether it is within R&D and Product Development or in Content Marketing Strategy. This is not the case in every company though. Nataly Kelly is an industry expert who has more than 10 years of experience in the language industry. Today she is the Vice […]