What We Learned at VivaTech 2025
VivaTech 2025 highlighted global innovation and showed how AI is reshaping industries — from tech and startups to content and localization. VivaTech 2025 was nothing short of spectacular. Europe’s largest startup and tech event brought together 180,000 attendees, 14,000 startups, and representatives from 171 nationalities at Paris Expo Porte de Versailles from June 11-14. With over […]
The Multilingual Scale-up Playbook: Content Strategies for International Expansion
For brands targeting international expansion, treating language and localization as a strategic priority delivers an immediate competitive edge. According to CSA Research, it takes just 12 languages to reach 80% of the world’s online audience. This surprising statistic reveals an incredible opportunity for businesses looking to expand internationally—even those with limited resources. The truth is […]
Speedrunning Localization: How to Test Games for Launch Day
Launching a game globally is like a high-stakes speedrun—you need flawless execution, split-second timing, and the ability to adapt when things go wrong. But instead of glitching through walls, you’re navigating complex market expectations, technical pitfalls, and last-minute text overhauls. One mistranslated line or overlooked regional detail can derail months of hard work, turning your […]
Growth Through Accessibility: Reaching New Audiences with Inclusive Content
Did you know that an estimated 15-20% of the world’s population lives with a disability, and another 15-20% is neurodiverse? That’s potentially 40% of your potential audience that might struggle to engage with your content if it’s not designed with accessibility in mind. And that’s before we even consider language barriers! In today’s hyper-connected digital […]
The Art of Adaptation: Localizing Creative Content for Human Connection
Creative content today—films, advertisements, games, and literature—rarely stays within its country of origin. It travels across borders, languages, and cultures. This journey demands creative localization: a nuanced process of reinventing content so it resonates authentically with new audiences while staying true to its original vision. Creative localization is about adapting content—whether marketing, products, or storytelling—to align […]
Beyond Machine Translation: How AI is Revolutionizing Content Localization
Businesses today are increasingly recognizing the importance of effective localization strategies. Poor localization can lead to severe consequences, such as damaging brand reputation, creating legal issues, and ultimately leading to market failure. Fortunately, artificial intelligence is revolutionizing content localization, transforming it into a sophisticated, efficient, and culturally intelligent process that goes beyond simple translation. In […]
10 Key Insights from Loc360° Shenzhen
Last Tuesday, senior localization leaders, AI experts, and global content strategists from leading multinational companies gathered in Shenzhen for the first Chinese edition of Loc360°. Hosted by Phrase and Clearly Local, the event explored AI’s disruptive impact on our industry. From high-level keynotes on the future of localization and human linguists to expert panel discussions […]