Pivot to Intelligence: Clearly Local’s 2025 Annual Meeting Recap
From October 31st, Clearly Local’s teams gathered for a two-day conference at the scenic Shanghu Lake in Changshu city. This was one of the company’s most pivotal conferences to date. Against the backdrop of an industry thrown into disarray by the emergence of AI, the mood was noticeably more sanguine than at previous conferences. This year’s […]
Loc360° Shanghai Recap: AI-Driven Localization and the Future of Global Content
On October 28th, Clearly Local partnered with Phrase to bring together China’s localization community for an afternoon of insights, innovation, and collaboration. Held in Shanghai, Loc360° attracted localization leaders from some of the world’s most innovative companies—from gaming giants like Lilith Games to industrial leaders like Rockwell Automation and Stanley Black & Decker, plus tech […]
The New Rules of Search
Remember when SEO was straightforward? Optimize for keywords, build some backlinks, climb to Position 1, and watch the traffic roll in. Those days are fading fast. If you’ve searched on Google recently, you’ve probably noticed something different: AI-generated summaries appearing at the top of search results, often answering your question before you even click a […]
The GPT Effect: A New Communication Era
In just two months after its release in late 2022, ChatGPT reached 100 million users, making it the fastest-growing consumer application in history. But beyond the headlines and hype, something more subtle—and arguably more profound—has been happening: ChatGPT has quietly begun reshaping how we express ourselves. What started as a tool to help us write […]
How CL Turns Africa’s Diversity into Opportunity
The Land of Opportunity By 2050, Africa is projected to make up a quarter to a third of the global population. This isn’t just a number—it’s a game-changing opportunity. Over a billion of these individuals will be under 35, creating a massive, tech-savvy consumer base ready to embrace innovative products and services. Tech giants like Google […]
Clearly Local Earns Prestigious ISO 13485 Certification for Medical Device Translations
HONG KONG, Oct. 7, 2025 – Clearly Local, a leading provider of global content solutions, is proud to announce its achievement of the ISO 13485:2016 certification, a globally recognized standard for quality management systems in the medical device industry. This milestone marks a significant step forward in Clearly Local’s commitment to delivering precise, compliant, and […]
The New Era of AI Localization in Entertainment Distribution
Remember the days when waiting for your favorite foreign-language film or show to be dubbed or subtitled felt like an eternity? For global studios, that delay was a major bottleneck. The traditional localization process, while effective, often couldn’t keep pace with the industry’s insatiable demand for global content. The need for faster, more scalable solutions […]
The Hidden Bias in AI Moderation — and How to Fix It
AI content moderation is everywhere—from social media platforms to e-commerce reviews—but it’s built on a shaky foundation. Around 90% of AI training data is in English, while the internet itself is a multilingual, multicultural space. This disconnect creates blind spots that can lead to serious consequences: misflagged posts, unchecked hate speech, and even legal risks […]
Clearly Local Joins CSA Research’s Top 100 LSPs
BEIJING, Sept. 23, 2025 – Clearly Local, a leading provider of global content services, is proud to announce its recognition in CSA Research’s prestigious 2025 rankings. The company has earned notable placements across three key growth categories: Fastest Growing, Fastest Sustained Growth, and Fastest Organic Growth. Additionally, Clearly Local ranked 95th in CSA Research’s list […]
Why Localization is the Secret Weapon for Global Sports Growth
Sports have never been more global. Thanks to advances in streaming technology, social media, and international broadcasting deals, fans can follow their favorite teams and athletes from virtually anywhere. A basketball fan in Manila can watch NBA highlights the same night as a fan in New York; a teenager in Lagos can cheer for Manchester […]
Why Localization Is Key for Crypto Platforms in Emerging Markets
When Bitcoin’s anonymous creator, Satoshi Nakamoto, released the whitepaper during the 2008 financial crisis, he proposed a borderless, decentralized payment system that would allow individuals to send money freely across the world. It was a revolutionary idea that promised financial freedom, greater autonomy, and reduced reliance on centralized entities like banks. Fast forward to today, […]
What the Decline of the AI Hype Cycle Means for Localization Strategy Moving Forward
The AI bubble might not have burst completely, but it’s definitely deflating. At a recent dinner with journalists, Sam Altman, CEO of OpenAI, made headlines by openly acknowledging that the AI industry is in a bubble—a rare admission from a tech leader whose company is simultaneously seeking a $500 billion valuation. His candid comment about […]
Measuring Localization Success Beyond Translation Volume
From Volume to Value in the AI Era What’s the most uncomfortable reality facing localization professionals in 2025? That in an era where AI can churn out translations faster than ever before, raw volume metrics are no longer a sufficient indicator of localization success. The traditional scorecard of words translated per hour, linguistic quality assurance […]
Localized Content for Summer Festivals and Events: Trends to Watch in 2025
In the bustling heart of Mumbai, as the monsoon rains descended, something extraordinary happened. A billboard, typically a static display of advertisements, began to sing. Not just any song, but the classical Indian musical composition ‘Raag Megh Malhar,’ traditionally associated with the monsoon season. This wasn’t some divine phenomenon; it was Taj Mahal Tea, in […]
Localizing Summer E-commerce: Strategies to Boost Sales in Global Markets
Summer sparks a frenzy of consumer spending, from sun-soaked beachwear to festival gear and travel essentials. With the global e-commerce market valued at USD 19–28 trillion and growing at a 15–19% CAGR, the season offers a massive opportunity for brands to connect with international shoppers. But here’s the thing: a generic campaign won’t cut through […]
How Hyperautomation Is Shaping Summer Localization Campaigns
Summer has traditionally been viewed as a slower season for business, but this perception is rapidly changing. Gen Z consumers are increasingly turning to social media and AI tools for product discovery, with GWI Core reporting a 40% drop in Google product searches from this demographic. This shift has made real-time, localized content essential for […]
Leveraging Large Language Models (LLMs) for Faster Summer Content Localization
Summer isn’t just a season—it’s a sprint. For global marketing teams, the months between June and August bring a surge of seasonal campaigns, product launches, travel promotions, and retail events. From back-to-school ads to summer clearance sales, content demands spike across regions, languages, and platforms. This “Summer content crunch” puts pressure on localization teams to […]
5 Content Localization Trends for the Future
In the past three years alone, the localization industry has witnessed a seismic shift that’s reshaping how global content is created, localized and delivered. Translation workflows are accelerating, content personalization is scaling, and the role of human linguists is evolving rapidly. What once took days or weeks—localizing entire campaigns across markets—can now happen in near […]
7 Hot Localization Tips for Cold Hard Results in Q4
The fourth quarter represents a golden opportunity for multinational companies to accelerate their global expansion. With shoppers spending nearly $990 billion during the holiday season in 2024, the stakes for getting localization right have never been higher. As we navigate through Q4 2025, the landscape is more complex than ever, with increasing digital adoption, growing […]
Catching the Hyper-Localization Wave: How Regional Content is Making a Splash
Hyper-localization is emerging as an effective approach by emphasizing regional relevance, cultural fluency and personalized engagement. As global business strategies become more audience-focused, hyper-localization is redrawing the map for how brands connect across borders. The shift from globalization to hyper-localization marks a major turning point in international business strategy. For decades, globalization emphasized standardization: products, […]
Clearly Local Partners with KuCoin to Design AI-Driven Translation Prompts
Clearly Local Partners with KuCoin Boost AI Translation Quality by 20% Across Key Global Markets Leading global cryptocurrency exchange platform KuCoin recently partnered with Clearly Local to refine its AI translation prompts for Turkish, Vietnamese, and Brazilian Portuguese—languages chosen for their relevance to key markets and distinct linguistic characteristics. The collaboration enhanced translation quality across […]
What We Learned at VivaTech 2025
VivaTech 2025 highlighted global innovation and showed how AI is reshaping industries — from tech and startups to content and localization. VivaTech 2025 was nothing short of spectacular. Europe’s largest startup and tech event brought together 180,000 attendees, 14,000 startups, and representatives from 171 nationalities at Paris Expo Porte de Versailles from June 11-14. With over […]
The Multilingual Scale-up Playbook: Content Strategies for International Expansion
For brands targeting international expansion, treating language and localization as a strategic priority delivers an immediate competitive edge. According to CSA Research, it takes just 12 languages to reach 80% of the world’s online audience. This surprising statistic reveals an incredible opportunity for businesses looking to expand internationally—even those with limited resources. The truth is […]
Speedrunning Localization: How to Test Games for Launch Day
Launching a game globally is like a high-stakes speedrun—you need flawless execution, split-second timing, and the ability to adapt when things go wrong. But instead of glitching through walls, you’re navigating complex market expectations, technical pitfalls, and last-minute text overhauls. One mistranslated line or overlooked regional detail can derail months of hard work, turning your […]
Growth Through Accessibility: Reaching New Audiences with Inclusive Content
Did you know that an estimated 15-20% of the world’s population lives with a disability, and another 15-20% is neurodiverse? That’s potentially 40% of your potential audience that might struggle to engage with your content if it’s not designed with accessibility in mind. And that’s before we even consider language barriers! In today’s hyper-connected digital […]
The Art of Adaptation: Localizing Creative Content for Human Connection
Creative content today—films, advertisements, games, and literature—rarely stays within its country of origin. It travels across borders, languages, and cultures. This journey demands creative localization: a nuanced process of reinventing content so it resonates authentically with new audiences while staying true to its original vision. Creative localization is about adapting content—whether marketing, products, or storytelling—to align […]
Beyond Machine Translation: How AI is Revolutionizing Content Localization
Businesses today are increasingly recognizing the importance of effective localization strategies. Poor localization can lead to severe consequences, such as damaging brand reputation, creating legal issues, and ultimately leading to market failure. Fortunately, artificial intelligence is revolutionizing content localization, transforming it into a sophisticated, efficient, and culturally intelligent process that goes beyond simple translation. In […]
10 Key Insights from Loc360° Shenzhen
Last Tuesday, senior localization leaders, AI experts, and global content strategists from leading multinational companies gathered in Shenzhen for the first Chinese edition of Loc360°. Hosted by Phrase and Clearly Local, the event explored AI’s disruptive impact on our industry. From high-level keynotes on the future of localization and human linguists to expert panel discussions […]