The Art of Resonance: Visual Storytelling for Global Impact

Video content and visual storytelling have gained strategic importance in the marketing strategies of global brands in their efforts to initially captivate the attention of and ultimately create lasting connections with audiences across the globe. With research showing that 84% of consumers are more driven to purchase a product after watching a video and 87% […]
Clearly Local 2024 Year-End Recap: Reflections on a Remarkable Year

As 2024 draws to a close, we would like to take a moment to reflect on the incredible journey that we have shared with our clients, team, and partners from all over the globe. This year, we experienced tremendous growth, encountered and overcame various challenges, and adapted and innovated to successfully meet our clients’ evolving […]
Are LSPs the Right Partners for Usability Testing?

Expanding products and services into global markets enables businesses to reach new frontiers in terms of customers, sales, and revenues. To successfully reach these customers, however, businesses need to work with strategic localization partners and adopt innovative solutions that help them deliver products that truly resonate worldwide. Usability testing is one such solution that plays […]
Usability Testing is Expanding in Localization: Why You Need It

As more and more businesses expand their operations, products, and services into new global markets, usability testing (UT) has gained prominence in the localization and translation industries as a critical step in ensuring that products appeal to a wide range of global consumers. Usability testing sets out to identify potential issues that could impact the […]
Breaking New Ground: Insights from Clearly Local’s AM2024 Conference

Our Annual Meeting 2024 (AM2024), set against the scenic backdrop of Ningbo, Zhejiang, brought together Clearly Local’s international team for an inspiring exchange of ideas and strategies. Themed around Content 360, this year’s conference underscored our dedication to delivering comprehensive content solutions tailored to evolving client needs. The event was rich with insights, each session […]
Optimizing Machine Translation (MT) with LLM Training

Machine Translation (MT) has become essential for businesses operating in multiple languages, but its limitations are well-known. Traditional MT systems often struggle with complex language structures, specialized terminology, and cultural nuances, leading to inaccurate or misleading translations. Large Language Models (LLMs), when properly trained, offer a powerful solution by providing translations that are not only […]
Revolutionizing Content with Generative AI: A New Era in Translation and Localization

The advent of Generative AI (GenAI) marks a transformative era in artificial intelligence, introducing unprecedented advancements in content creation across text, imagery, audio, and synthetic data. This innovative branch of AI, celebrated for its ability to replicate and innovate, is reshaping the digital media landscape. GenAI enhances the quality and accessibility of digital media through […]
Decoding the Value and Cost of Translation: A Comprehensive Guide for Global Success

Introduction In an increasingly interconnected and globalized world, translation and localization have become indispensable tools for businesses and individuals seeking to communicate effectively across linguistic and cultural barriers. This article delves into the immense value of translation services in today’s modern world, shedding light on the intricate factors that influence pricing, quality assurance, and […]
Localization Engineering in the Age of Automation

THE BUILDING BLOCKS OF LOCALIZATION The engineering capability of localization team is an important element that determines the final quality of localized products, especially in today’s massive use of automation and diversity of tools and content to be localized. The main responsibility of localization engineer is to ensure that all translatable content can be extracted […]