How Clearly Local Lifts Cibes to New Heights

Cibes logo

About Cibes Lift Group

Founded in 1947 in Sweden, Cibes has grown into a global leader in the elevator industry. With a presence in over 70 countries, 15 subsidiaries, and 200 partners, their vertical platform lifts, cabin elevators, and refurbishment services are found in homes, offices, airports, shopping malls, and more. Their products combine accessibility with elegant design, serving both B2B and B2C markets. 

Scaling Content Across Languages, Cultures and Technology

Before partnering with Clearly Local, Cibes managed multiple vendors for different services—technical writing, translation, and design—which led to inefficiencies, inconsistent quality, and delays in product launches. The complexity of their products demands precise, user-friendly multilingual documentation that can be easily understood by both local engineers and end-users.

“We work in many regions where technicians need local language solutions. But most vendors only offered translation. We needed more.”
Samson Popowitz
COO of Cibes Lift Group

Clearly Local became the obvious partner for Cibes thanks to our “360” content offering and extensive international resources, which include deploying subject matter experts—from mechanical engineering to legal and finance—on-site around the world.

As Cibes’ documentation volumes have grown, so too has the complexity of their content challenges. This growth has led them to explore new technologies—Artificial Intelligence and Large Language Models (LLMs)—to manage translation at a greater scale and speed, without compromising the precision their technical documentation requires. This represents a natural next step in our partnership, with Clearly Local providing its expertise in AI language solutions to further optimize Cibes’ workflows.

Clearly Local’s Integrated Approach

Clearly Local provides Cibes with a comprehensive, end-to-end solution for all their content needs. From technical writing and translation to eLearning creation, video engineering, dubbing, and manual design, we have become a trusted partner in helping Cibes communicate effectively across global markets. Acting as a seamless extension of their team, we have established a continous feedback loop to ensure all localized content meets their exacting standards.

Among our many successful projects, the following are particularly notable:

Creating a Global Installation Manual from the Ground Up

One language frequently featured in Cibes’ language pairs is Simplified Chinese. This is largely because half of Cibes’ R&D centers are located in China. As a result, many documents originate in Simplified Chinese and require translation into English or must be written in English from scratch.

It was against this backdrop that one of our first major projects for Cibes began: creating an installation manual for a new lift model from scratch. While Cibes’ engineers understood the process, translating that knowledge into clear, structured documentation presented a significant challenge.

Clearly Local responded quickly, sending an English native technical writer to Cibes’ factory in Jiaxing, China. In just one day, the writer observed a “perfect installation,” took photos, and began drafting the manual. Within a month, the first draft was ready. A few weeks later, the finalized manual was delivered in English, Bahasa, Vietnamese, Thai, and other languages.

“It was super convenient. They coordinated everything, from writing to translation to design. And they did it fast.”
Samson Popowitz
COO of Cibes Lift Group

A Cost-Effective Model for Technical Documentation

Building on this foundation of trust, Clearly Local again proved its value as an innovative partner when Cibes needed a cost-effective way to scale their technical documentation into ten new languages simultaneously. The project presented a classic industry dilemma: how to leverage the speed and budget-friendliness of Large Language Model (LLM) translation without compromising on the critical accuracy required for elevator installation.

Clearly Local designed a bespoke, hybrid solution. We moved beyond a simple AI translation by integrating our native-language subject matter experts directly into the LLM process. This ensured that technical terminology and complex instructions were handled with the necessary precision, layering a guarantee of human expertise over the power of AI.

The result was a success on all fronts. We delivered high-quality test translations across all ten languages, complete with transparent quality ratings that gave Cibes full visibility and confidence. The solution met their stringent budgetary requirements while delivering fully usable, accurate manuals.

Ongoing Impact and Results

Since the beginning of the partnership, Clearly Local has consistently delivered measurable results:

360° Content Solution

Cibes no longer needs to manage multiple vendors. Clearly Local handles everything under one roof.

100% On-Time Delivery

Even with complex, multi-language projects, deadlines are always met.

100% Satisfaction

Every project has passed in-country reviews with zero quality complaints.

This streamlined approach has improved productivity across Cibes’ teams, allowing them to focus on innovation and expansion rather than managing fragmented workflows.

A Partnership Built on Trust and Expertise

“Partnering with Clearly Local has transformed our approach to localization. Their ability to understand the technical nuances of our products and translate that into clear, accessible content has been invaluable. Their commitment to quality and efficiency has made them an integral part of our global expansion strategy.”
Samson Popowitz
COO of Cibes Lift Group

Clearly Local continues to support Cibes with new projects, adapting to evolving needs and delivering tailored solutions that align with their business goals. For companies navigating the complexities of international growth, the Cibes story is a powerful example of how the right localization partner can make all the difference.

Interested in tapping into the Clearly Local advantage?

Contact us to learn more about our technical writing services and how we can help your business reach global markets effectively and efficiently.