Our Client
Cibes Lift Group, headquartered in Gävle, Sweden, is a pioneering force in the elevator industry, offering innovative vertical transportation solutions. With a rich history dating back to 1947, Cibes has grown from its Swedish roots to a global entity with a presence in over 70 countries, providing vertical platform lifts, cabin lifts, home elevators, and refurbishment services. Their products, known for blending functionality with elegance, serve a diverse clientele, from private residences to public infrastructures like airports and shopping malls.
The Challenge: Navigating Global Expansion
As Cibes ventured into new territories, the intricacies of localization became increasingly apparent. The company faced several hurdles:
- Diverse Market Needs: With a footprint in various regions, each with unique linguistic and technical requirements, Cibes needed a localization strategy that was both flexible and comprehensive.
- Technical Complexity: The technical nature of their products demanded precision in translation and localization to ensure clarity and usability across all documents and digital platforms.
- Language Diversity: With documents originating in simplified Chinese and needing to cater to over ten languages, the challenge was not just translation but ensuring the technical jargon was accurately conveyed in every language.
Precision in Localization: Tailoring Solutions for Cibes
Clearly Local approached Cibes’ challenges with a tailored strategy, emphasizing our expertise in technical writing and multi-language translation services. Our unique proposition involved translating content and providing technical writing services that bridged the gap between technical complexity and linguistic diversity. This approach was underpinned by:
- Specialized Talent: Deploying subject matter experts, including technical writers and translators, who could navigate the technicalities of elevator installation and operation.
- Efficient Workflows: Streamlining processes to ensure swift turnaround times without compromising on quality.
- Regular Communication: Establishing a feedback loop with Cibes to ensure all localized content meets their exacting standards.
Streamlining Complexity: Multilingual Manuals for Cibes
A notable project was the creation of a new installation manual from scratch. This required our team to work closely with Cibes’ engineers, translating complex installation processes into clear, understandable language across multiple languages. Our solution involved:
- On-Site Collaboration: Sending technical writers to Cibes’ facilities to gain firsthand knowledge of the products and installation processes.
- Agile Management: Implementing an agile project management approach that allowed for rapid iteration and adaptation based on real-time feedback from the Cibes team.
Benefits and Impact
Conclusion
The collaboration between Cibes Lift Group and Clearly Local underscores the critical role of specialized localization services in global market expansion. By addressing the unique challenges of technical complexity and linguistic diversity, Clearly Local has enabled Cibes to effectively communicate the value of their innovative elevator solutions to a global audience.
What Sets Clearly Local Apart
- Efficiency: Quick turnaround times and streamlined processes.
- Flexibility: Willingness to adapt to changing requirements.
- Capability: Expertise in quickly assembling and managing a high-quality localization team.
Recommendations for Those Seeking a Localization Partner
Clearly Local’s team excels in understanding client needs and providing tailored solutions across various industry services. Their professionalism ensures the delivery of suitable outcomes for their clients.