Our Client
Insta360 stands at the forefront of the 360-degree camera industry, continually pushing the boundaries of immersive technology. Recognizing the critical role of localization in connecting with a global audience, Insta360 identified the need to refine its internal localization processes. Challenges such as the structure of localization management and the usability of existing tools prompted Insta360 to seek solutions to enhance workflow efficiency and team empowerment.
Training Purpose
Insta360 partnered with Clearly Local for a specialized training program designed to bolster the capabilities of its internal teams. The objective was to provide a comprehensive understanding of Localization Best Practices, enabling Insta360’s staff to adhere to standard operation procedures (SOPs) and ensure a consistent, high-quality localization output across all content types.
Training Topics
The training curriculum was meticulously crafted to address the core aspects of efficient localization, including:
- Defining Professional Localization: Distinguishing between basic translation and the broader scope of localization, emphasizing cultural and contextual adaptation.
- Standard Localization Workflow: Introducing a structured, step-by-step approach to managing localization projects effectively.
- Localization and Technology: Showcasing how technological solutions can streamline localization efforts and enhance overall efficiency.
- Quality Assurance: Highlighting the pivotal role of clear communication, comprehensive reference materials, and robust technology in maintaining localization quality.
- Insta360 Localization SOP: Tailoring standard operating procedures to meet the unique requirements of Insta360’s diverse content portfolio.
Main Challenges Addressed
The training tackled several key challenges:
- Workflow Comprehension: Clarifying the roles and responsibilities of all stakeholders and the expected lead times for each phase of the localization process.
- Process Streamlining: Identifying and addressing bottlenecks in the localization workflow, such as source quality, requirement clarity, and timely communication.
- Tool Usability: Enhancing the functionality and user-friendliness of existing localization tools to minimize manual tasks and ensure content consistency.
Goals Achieved
The training led to significant milestones for Insta360, including:
- Centralized Localization Efforts: Successful implementation of a centralized Translation Management System (TMS) for all localization activities.
- Standardized Procedures: Establishment and widespread adoption of standardized operational procedures tailored to Insta360’s needs.
- Increased Awareness: Greater understanding among content requestors about the importance of project timelines, reference materials, translation memories, and glossaries.
Attendees and Content Types
The training was attended by over 30 participants from various teams within Insta360, including:
- Digital Marketing Team
- Local Marketing Teams (APAC & Europe)
- Copywriting Team
The content types covered in the training encompassed a wide range, from blog articles and social media posts to web copy, app UI, user manuals, packaging, and videos.
Conclusion
Clearly Local’s targeted training session has been instrumental in transforming Insta360’s approach to localization. By equipping its teams with a deep understanding of best practices and efficient workflows, Insta360 is well-positioned to achieve enhanced efficiency, consistency, and quality in its localized content. This initiative not only strengthens Insta360’s internal capabilities but also amplifies its global brand presence.
What Sets Clearly Local Apart
- Efficiency: Quick turnaround times and streamlined processes.
- Flexibility: Willingness to adapt to changing requirements.
- Capability: Expertise in quickly assembling and managing a high-quality localization team.
Recommendations for Those Seeking a Localization Partner
Clearly Local’s team excels in understanding client needs and providing tailored solutions across various industry services. Their professionalism ensures the delivery of suitable outcomes for their clients.