Our Client
Segway is a global enterprise in the fields of intelligent short-distance transportation and service robots. Navimow robotic mower is Segway’s first entry in the gardening and outdoor tools, bringing a revolution to lawn care. Catering to tech-savvy, garden-loving families primarily in Europe, America, Australia, and New Zealand, Navimow makes autonomous mowing robots accessible to a global audience in any region. The need for precise and culturally attuned localization of their content became paramount as they expanded into over 30 countries.
Navigating Growth: Navimow’s Localization Evolution
Initially, Navimow managed its localization needs in-house, but as the company grew, the complexity and volume of content requiring localization across more than 20 languages became overwhelming. The primary challenges included:
- Developing a systematic terminology database to ensure consistency across all translations on all platforms including the Navimow app, the official website, and user manuals.
- Building a comprehensive content corpus to maintain a uniform style across various languages.
- Managing an extensive array of languages necessitates robust external support.
These challenges strained internal resources and risked compromising the quality and consistency of localized content, potentially impacting user experience and brand perception in new markets.
Navimow’s Multilingual Expansion
Enter Clearly Local, a localization partner chosen for its expertise in delivering market-specific translations and its ability to manage a vast linguistic spectrum efficiently. The collaboration aimed to address Navimow’s challenges head-on, focusing on three main objectives:
- Our team implemented a systematic approach to terminology management, ensuring consistency across all translated terms.
- We accumulated a significant corpus and translation memory to leverage and reuse repetitive content, thereby ensuring stylistic consistency.
- Expand the language support to meet Navimow’s growing international presence.
Clearly Local stepped in to meet Navimow’s intricate needs, leveraging our expertise in multi-language translation services. Our approach was characterized by an efficient process, a broad network of resources, and regular, constructive interactions to ensure alignment with Navimow’s evolving requirements.
Quality Leap in Localization
The partnership between Navimow and Clearly Local has led to remarkable improvements in localization processes, notably:
- Increased Efficiency: Streamlining project setups and communication has significantly enhanced operational efficiency.
- Reduced Turnaround Time: The commitment to timely delivery has drastically shortened project timelines, enabling quicker market entries.
- Improved Quality: A rigorous quality assurance process has substantially reduced errors and inconsistencies, elevating the overall quality of localized content.
- Budget Optimization: Competitive pricing and efficient resource allocation have maximized cost-effectiveness, allowing Navimow to allocate resources more strategically.
Conclusion
The synergy between Navimow’s innovative products and Clearly Local’s localization expertise has overcome significant challenges and set a new standard for localization in the tech industry. This partnership underscores the critical role of tailored localization strategies in global market expansion, ensuring products resonate with diverse audiences worldwide.
For businesses looking to scale globally, Navimow’s experience underscores the importance of a strategic partnership that extends beyond essential translation services to comprehensive localization support.