The Human Factor in Transcreation: Exploring Emotional Depth and Marketing Strategies in Global Outreach
In today’s global marketing landscape, the challenge of creating meaningful connections across different societal backgrounds is paramount. Transcreation, a key component of our suite of translation services for Marketing and Communication content, stands out in this context. It goes beyond language translation, ensuring a brand’s message aligns with various markets’ unique sensibilities and social nuances. […]
Translating Health: Unpacking Life Sciences Translation
In the complex and highly regulated landscape of life sciences, the translation and localization industry faces the immense challenge of navigating and decoding its intricacies, encompassing sectors such as medical devices, pharmaceuticals, biotechnology, and Contract Research Organizations (CROs), collectively known for their innovation and an anticipated global market value of $2 trillion by 2025. This […]
Finding the Right Words Helped a Dating App Find Greater Success
If you’ve used dating apps or seen those viral screenshots of them, you know how messages can determine whether sparks fly or just fizzle out. In the background, an equally important relationship is also being built on words: the relationship between the app and the user. Last year, a China-based dating app partnered with Clearly […]
Localization Engineering in the Age of Automation
THE BUILDING BLOCKS OF LOCALIZATION The engineering capability of localization team is an important element that determines the final quality of localized products, especially in today’s massive use of automation and diversity of tools and content to be localized. The main responsibility of localization engineer is to ensure that all translatable content can be extracted […]