The Art of Resonance: Visual Storytelling for Global Impact
Video content and visual storytelling have gained strategic importance in the marketing strategies of global brands in their efforts to initially captivate the attention of and ultimately create lasting connections with audiences across the globe. With research showing that 84% of consumers are more driven to purchase a product after watching a video and 87% […]
Emilia Pérez: When Cultural Misrepresentation Becomes the Real Villain
Stories have the power to connect, inspire, and reflect a culture’s soul. When a story attempts to represent a culture that it doesn’t fully understand, the results can be alienating, even harmful. Emilia Pérez is a striking example of how missteps in cultural representation can overshadow even the most ambitious of narratives. What Is Emilia […]
Clearly Local 2024 Year-End Recap: Reflections on a Remarkable Year
As 2024 draws to a close, we would like to take a moment to reflect on the incredible journey that we have shared with our clients, team, and partners from all over the globe. This year, we experienced tremendous growth, encountered and overcame various challenges, and adapted and innovated to successfully meet our clients’ evolving […]
Are LSPs the Right Partners for Usability Testing?
Expanding products and services into global markets enables businesses to reach new frontiers in terms of customers, sales, and revenues. To successfully reach these customers, however, businesses need to work with strategic localization partners and adopt innovative solutions that help them deliver products that truly resonate worldwide. Usability testing is one such solution that plays […]
Usability Testing is Expanding in Localization: Why You Need It
As more and more businesses expand their operations, products, and services into new global markets, usability testing (UT) has gained prominence in the localization and translation industries as a critical step in ensuring that products appeal to a wide range of global consumers. Usability testing sets out to identify potential issues that could impact the […]
Celebrating Unity and Culture: The Lively Activities at Clearly Local’s AM2024
Clearly Local’s Annual Meeting 2024 (AM2024) in Xiangshan wasn’t just about strategy sessions – it was a celebration of the global, diverse team that powers our success. Our team enjoyed various engaging activities between insightful presentations that blended local and international traditions, fostering connections and creating memories. From hiking in picturesque landscapes to participating in […]
Breaking New Ground: Insights from Clearly Local’s AM2024 Conference
Our Annual Meeting 2024 (AM2024), set against the scenic backdrop of Ningbo, Zhejiang, brought together Clearly Local’s international team for an inspiring exchange of ideas and strategies. Themed around Content 360, this year’s conference underscored our dedication to delivering comprehensive content solutions tailored to evolving client needs. The event was rich with insights, each session […]
Optimizing Machine Translation (MT) with LLM Training
Machine Translation (MT) has become essential for businesses operating in multiple languages, but its limitations are well-known. Traditional MT systems often struggle with complex language structures, specialized terminology, and cultural nuances, leading to inaccurate or misleading translations. Large Language Models (LLMs), when properly trained, offer a powerful solution by providing translations that are not only […]
Enhancing Global Reach through Multilingual LLM Training
Expanding into global markets presents unique challenges, particularly in communication. Language barriers and cultural differences can significantly impact the effectiveness of marketing campaigns. When trained for multilingual outputs, large Language Models (LLMs) offer a powerful solution to these challenges by enabling businesses to create precise and culturally relevant content and translations. Learn more about LLM […]
The Strategic Value of LLM Training in Modern Marketing
Businesses today face immense pressure to innovate within a competitive digital landscape. Large Language Models (LLMs) are transformative tools reshaping precision marketing. Unlike generic AI solutions, LLM training is tailored to your industry, ensuring content and translation outputs align perfectly with your business objectives. These AI-driven models are not only personalized and cost-effective but also […]
The Human Factor in Transcreation: Exploring Emotional Depth and Marketing Strategies in Global Outreach
In today’s global marketing landscape, the challenge of creating meaningful connections across different societal backgrounds is paramount. Transcreation, a key component of our suite of translation services for Marketing and Communication content, stands out in this context. It goes beyond language translation, ensuring a brand’s message aligns with various markets’ unique sensibilities and social nuances. […]
What is the strategic impact of Localization?
Despite its positive impact for global businesses, localization often comes in many organizations at the end of the process whether it is within R&D and Product Development or in Content Marketing Strategy. This is not the case in every company though. Nataly Kelly is an industry expert who has more than 10 years of experience in the language industry. Today she is the Vice […]