Optimizing Localization to Support Global Expansion Case Study

Our Client

Segway-Ninebot is a global enterprise in the field of intelligent short-distance transportation and service robots. With products sold in over 100 countries and regions, the company requires effective translation and localization solutions for content such as app interfaces and user manuals.

As Segway-Ninebot grew, it faced mounting challenges in localization:

Serving new markets: Segway-Ninebot’s internal marketing teams based in Europe and the United States handled translation of the main required languages. With a growing demand for localized content as the company entered more and more regions. As a result, the company began seeking a dedicated localization team to address diverse project requirements in various languages.

Addressing this exponential growth required more than a simple translation service. It called for a localization partner that could appreciate and comprehensively support the brand’s complex needs throughout its global expansion.

Our Approach

At Clearly Local, we understood Segway-Ninebot’s requirements. We utilized our multi-language translation solutions, relying on our efficient process and a wide network of professional translators to deliver high-quality translations within the required timelines. To ensure that we were consistently satisfying the client’s evolving needs, we conducted regular and effective meetings and established valuable feedback loops.

Project highlight

The Segway-Ninebot App team needed an orderly way to provide our linguists with UI screenshots for context during translation. To this end, we provided an efficient system for capturing and organizing screenshots that would then be displayed within our TMS at the translation stage. Combined with our swift communication, this system minimized back-and-forth with translators, ensuring speed and quality even under challenging conditions.

Benefits and Impact

Clearly Local’s instant feedback and professional service guaranteed      
high-quality and on-time delivery.

Interested in tapping into the Clearly Local advantage? To learn more about our services and how we can help your business reach global markets effectively and efficiently, email us at info@clearlyloc.com or leave us a message and we will get back to you immediately: